In the autumn of 2015, Arnar Þór Árnason and Ólöf Ýrr Atladóttir purchased the old school building at Sólgarðar in the beautiful region of Fljót. The main attractions were the tremendous access to nature and the outdoors that the place provided, but they also harbored a dream of offering high-quality lodgings for like-minded visitors craving natural experiences, adventure, tranquility – and a place to breathe. Our aim is to offer a haven for our guests while providing keys to immersive experiences in the great outdoors of the Troll Peninsula and the beautiful region of Fljót to explorers near and far. We base our operations on ambitions of responsible and sustainable tourism, sourcing local food, local know-how, and local adventure.
Ólöf Ýrr has been involved with tourism for over three decades, at all levels of the industry. She served as Director General of the Icelandic Tourist Board 2008-2017 and has been involved in international tourism ventures for a number of years. She has served on national and international boards and organisations for tourism, where she has focussed on the development of sustainable and resonsible tourism.
She is a licenced hiking guide and has led tours in the highlands of Iceland, as well as guiding cross country horse treks and various private tours. Previously, she managed an educational tourism activity center at Lake Mývatn, as well as working as a ranger at Lake Mývatn, Jökulsárgljúfur National Park and the Kverkfjöll geothermal area in Vatnajökull glacier.